Search Engine Marketing

Search Engine Optimization

Search Engine Marketing is a little different than SEO in that it is not organic. It is paid for, and it is done nearly overnight. SEM is also known as Pay-Per-Click “PPC” or “sponsored links.” These are ads that are placed on the right hand side of a results page. Each time someone clicks on the ad, the company pays for the click. This is an easy way to gain exposure, but can be costly, and is only temporary. These ads placed on the search engine results are similar to billboards on the freeway. They aren’t there by default like a building is (like SEO), but are paid to be there to gain more traffic and awareness. 

Search Engine Marketing is a great way to get instant traffic to your website without having to invest a lot of time like SEO requires. It is also a great tool to use along with your SEO efforts to ensure you are optimizing the right keywords for your product/service. There are many advantages to using search engine marketing which include:

SEM allows you to have full control of everything like your daily budget, what results you will show up under, the position on a results page, the demographics you want to target, the time of day you want to show up on results pages, and where in the world you want to show up (locally, nationally, or globally). With these many advantages to pay per click campaigns, a new or existing website can easy benefit from SEM and should be a marketing tool for any company.

Need guidance to get your SEM going? Or maybe you need someone to manage and organize your pay per click campaigns? VIP-Effect has years of experience in working with numerous companies and has perfected SEM so your pay per click is at the optimal lowest cost to you! Contact us today to see how we can get your search engine marketing efforts to benefit you and have the best ROI.