What is it about a website that makes it successful (besides the fact that it needs to benefit the end user in some way)? The answer is the website content. You’ve maybe heard the saying “Content is King” and this is what it’s referring to. With the right content, the end user will not only stay on the website and want to read more and visit other pages of the website, but it will keep them coming back for more. Websites with good content also develop referrals from their loyal users. Meaning that many of the end users will either tell their friends, mention them in their own blogs and social media, which creates buzz, and helps to drive more traffic to your website.
So what kind of content is good content you ask? This really depends on the purpose of the website and who the target market (the end user) is. Since the internet is filled with too many websites to count, the fact of the matter is that all different types of people use it. This opens doors for websites to appeal to the smaller niche markets and become very successful. So content needs to be directed to whoever the website is meant for, and not to the masses. Targeting the masses with your website will get you nowhere. People want to go to websites that are for exactly what they need or looking for. So the more niche, the better.
Once you have your target market identified and know enough about them to write good content based upon what they need or want, the next step is to get feedback. This will allow you to see if your content is indeed what your target market wants from your website, or if things are changing and the content needs to be adapted. Good content is forever evolving. It needs to be fresh, new, and always appealing. So whether your website is for your business or if its a blog about your industry, it needs to be updated on a regular basis to remain current and interesting to keep your visitors coming back for more! By understanding your target market, you will be able to determine what the target market uses in terms of keywords and key phrases when searching for websites like yours. By keeping up-to-date with your target market, you will be able to identify what those new keywords and phrases are that you can incorporate into your website content.
By managing your website content to include these keywords and key phrases, search engines are able to index your website to those words and phrases. This essentially allows your target market to search for things that are on your website, and you will be able to show up in the search results. How does that work? Because if you provide content that is relevant to what the searcher is looking for, search engines will provide your website as a source that is relevant. This means that your content management is a piece of the puzzle when doing SEO for your website, which will be another blog post on its own.
Here at VIP-Effect, we know all the ins and outs of content management and how to synchronize the content of a website to your target market, which creates a powerful effect. We know the tricks of how to test content with the end user to see if the content being used is what they want to see on the website or not. We update content on a regular basis to always be current for what is being looked for on search engines. Content management is a never ending process that will make your website a success.