What is it about a website that makes it successful (besides the fact that it needs to benefit the end user in some way)? The answer is the website content. You’ve maybe heard the saying “Content is King” and this is what it’s referring to. With the right content, the end user will not only stay on the website and want to read more and visit other pages of the website, but it will keep them coming back for more. Websites with good content also develop referrals from their loyal users. Meaning that many of the end users will either tell their friends, mention them in their own blogs and social media, which creates buzz, and helps to drive more traffic to your website. Continue reading →