One of the most important things about a website is the product or service descriptions. You may have heard the saying “content is king” and it absolutely is when it comes to product descriptions. The descriptions are a major factor in helping your website rank high on search engines, so it is critical to create them to benefit your website. Some companies will add product descriptions that are straight from the manufacturer’s description or give a generic service description, but this won’t help your website rank or help with sales or making the phone ring. So today’s blog will discuss the Top 3 Dos and Don’ts of product descriptions. Continue reading →