Business name created…. check. Logo designed…. check. Slogan written…check. So what’s next on the to-do list for a new start-up? Writing the mission statement of the company. The mission statement is not only a tool to use when marketing, but also sets the foundation of what the company represents and the purpose of it. The mission statement will help to determine the goals of the company, where the company needs to go, how it will get there, and why it exists.