Before starting your business, it is important to become accustomed to market research. It will not only pave the road for the direction you need to take your business, but you will be conducting ongoing market research for the life of your business. This blog will break down what types of things you will need to conduct research on. So let’s get started! Continue reading
Some say marketing is an art. Others say it’s a science. So which is it? Well, it’s both! From an art stand point, marketers find creative ways to communicate a brand. On the other hand, marketing is a science because it involves never-ending research, trial and error, and analysis. This blog won’t teach you how to become a marketing expert, that will only take time and experience. Instead, this blog will teach you the basics of what you need to know from a marketing standpoint to help your business succeed. Continue reading
The very first things that are important in a start-up company are a name, logo, slogan, and mission. This is the exact order you should be focusing your priorities for these items too. It’s important to make sure you put some thought and do your research and homework when creating your company. Continue reading