One of the most important things about a website is the product or service descriptions. You may have heard the saying “content is king” and it absolutely is when it comes to product descriptions. The descriptions are a major factor in helping your website rank high on search engines, so it is critical to create them to benefit your website. Some companies will add product descriptions that are straight from the manufacturer’s description or give a generic service description, but this won’t help your website rank or help with sales or making the phone ring. So today’s blog will discuss the Top 3 Dos and Don’ts of product descriptions. Continue reading
Category Archives: Marketing
Before starting your business, it is important to become accustomed to market research. It will not only pave the road for the direction you need to take your business, but you will be conducting ongoing market research for the life of your business. This blog will break down what types of things you will need to conduct research on. So let’s get started! Continue reading
Some say marketing is an art. Others say it’s a science. So which is it? Well, it’s both! From an art stand point, marketers find creative ways to communicate a brand. On the other hand, marketing is a science because it involves never-ending research, trial and error, and analysis. This blog won’t teach you how to become a marketing expert, that will only take time and experience. Instead, this blog will teach you the basics of what you need to know from a marketing standpoint to help your business succeed. Continue reading
Writing a Mission Statement
Business name created…. check. Logo designed…. check. Slogan written…check. So what’s next on the to-do list for a new start-up? Writing the mission statement of the company. The mission statement is not only a tool to use when marketing, but also sets the foundation of what the company represents and the purpose of it. The mission statement will help to determine the goals of the company, where the company needs to go, how it will get there, and why it exists.
Slogan Slogan Slogan
After a company name has been created and a logo has been designed, the next step is to create a slogan. A slogan is a motto for the company. Here are a couple examples of well-known slogans that are used by popular brands… see if you recognize any: Continue reading
Designing a Logo
Once the company name has been established, the next step is to design a logo. A logo is just as important as the business name. The logo will represent your company visually and is the start of your brand recognition to your customers. For example, take a look at the cluster of logos below:
How to Pick a Business Name
Picking a business name can be a challenge, but is a very important step when creating a company. We suggest considering the following criteria when doing so:
- Keep it short and simple, so it is easy to remember.
- Easy to spell
- Easy to pronounce
- Name should be relevant to the industry.
- If you can, try to make it catchy.
What is the first thing I need to start my company?
The very first things that are important in a start-up company are a name, logo, slogan, and mission. This is the exact order you should be focusing your priorities for these items too. It’s important to make sure you put some thought and do your research and homework when creating your company. Continue reading