Social Media Marketing

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Now that marketing and the internet have come together and have created a new marketing trend for companies, so has social media marketing. Whereas internet marketing and new age marketing involve having a website for your company and using the internet as a tool to add awareness for your company, social media marketing allows for a company to interact with people on the internet in order to gain awareness. It is comparable to a club meeting, a network event, or simply interacting with customers….but virtually.
Companies create profiles on social media websites that allows them to upload their company information, photos, videos, news, and more for anyone connected to that particular social media to view. It’s categorized as “social” because anyone connected to that network has the capability of replying or commenting to the company. This is a great way to gain reviews, feedback, and opinions on products and services, as well as allowing the company to interact and respond back. This is a great public relations and customer service tool that really gives social media marketing its return on investment. Here is a list of various social media marketing websites that companies use to gain awareness and loyalty from current and potential customers:

Social Media Comparison Chart

 

Public Announcements

Video

Photos

Customer Service

Private Messaging

Instant Chat

Facebook

X

X

X

X

X

X

Twitter

X

 

X

X

X

 

LinkedIn

X

X

X

X

X

 

Google +

X

X

X

X

X

X

YouTube

X

X

 

X

 

 

Pinterest

 

X

X

 

 

 

Yelp

 

 

X

 

X

 

There are hundreds of different social media marketing websites, and each has a specific function. For instance, LinkedIn is a network for professionals to interact. On the other hand, YouTube is used to upload videos for the world to see.  It is important to note that not all social media marketing is a good fit for all companies and industries. Social Media Marketing is a time consuming tool that must be used correctly in order to benefit your company. VIP-Effect has extensive experience with various industries and companies to know which, if any, social media marketing will best benefit your company.  
Interested in learning more about social media marketing for your company? Feel free to contact us for a consultation!