Case Studies

Our experience with internet marketing and website development has allowed us to help numerous companies with their websites, marketing material, graphics, and more. Below are a few of our clients with before and after photos to show our work. Whether a company has an existing website or marketing material or if the company is a start-up with neither, we understand that a clean appearance with knowledgeable content and appealing images is what will make any company's internet presence a success!

Dynapac Design Group

Dynapac

Company Industry: Engineering
Company Website: www.DynapacDesign.com
VIP-Effect Services Provided:

Problem: Dynapac's original website was so out of date to the point that prospective customers couldn't find them on Google. The services they advertised were unclear and not targeted.
VIP-Effect's Solution: VIP-Effect was able to help Dynapac narrow down their core competencies and focus on what would bring in the business they desired. Then VIP-Effect completely redesigned their website that not only made more sense to their prospective customers, but also looked visually appealing and much easier to navigate. With VIP-Effect's help, their website is no longer a dead website, but has now been created into a useful marketing tool!

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A to Z Metal Finishing

A to Z

Company Industry: Metal finishing
Company Website: www.AtoZmetalFinishing.com
VIP-Effect Services Provided:

Problem: A to Z Metal Finishing is a sister company of VIP.  When the economy wasn't doing too well, this greatly affected A to Z's operation and they were even on the verge of closing their doors.
VIP-Effect's Solution: Since VIP's business development team was such a huge success, the owner of VIP (also owner of A to Z) wanted the business development team to work on A to Z's marketing to uplift them from the downturn. A to Z's operations weren't too thrilled with the idea and were even against building a website. The owner convinced them it was best for the interest of the company in order to stay in business. As a result, VIP-Effect created an optimized website for A to Z that is still a huge success! In addition, VIP-Effect also reverse designed their logo to make it compatible to work with for their marketing material. Consequently, they have been busy ever since! 

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Exotic Leis

exotic leis

Company Industry: Retail
Company Website: www.ExoticLeis.com
VIP-Effect Services Provided:

Problem: Before VIP-Effect worked with Exotic Leis, they had a different company name and their sales only came from onsite high school graduations! Their name used to be Celeibration, but not only is this difficult to spell, but can also be hard to remember.
VIP-Effect's Solution: VIP-Effect was able to completely rebrand the company into a success. Since many of the lays were exotic….we recommended to simply name the company Exotic Leis! It's easy to remember, spell, and describes exactly what it is they sell. With this new name came a new logo that was also designed by VIP-Effect.
Since Exotic Leis was only selling their leis at high school graduations, it was time to expand their operations nationwide. VIP-Effect created an e-commerce website that allowed Exotic Leis to sell anywhere and anytime. Now their business has expanded and is now a successful and well known lei company!

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Vista Industrial Products, Inc.

VIP

Company Industry: Manufacturer
Company Website: www.Vista-Industrial.com
VIP-Effect Services Provided:

Problem: Before VIP had a business development team, VIP hadn't really defined what their main capabilities were, who their target market was, or how to properly market themselves.

VIP-Effect's Solution: The business development team (now VIP-Effect) addressed all these critical issues. As a result, VIP has narrowed their capabilities into three main capabilities (economies of scope), defined exactly who their target market is, and now how to properly market themselves to obtain leads and customers. VIP operates more efficiently now that they aren't taking on everything that comes through the door, but being selective on who best meets their capabilities. Without knowing their target market, VIP was throwing darts at a target blind folded. But now, they know what industries they work best with, and who their main points of contact are for their customers. This all leads to marketing their company correctly. VIP-Effect redesigned VIP's website to be the perfect virtual sales and marketing person. As a result, VIP's sales and operations have expanded! To put it all into perspective, VIP was founded in 1956, the business development team began in 2009, and in 2010 VIP had record sales…and this is during a recession!

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