What is it about a website that makes it successful (besides the fact that it needs to benefit the end user in some way)? The answer is the website content. You’ve maybe heard the saying “Content is King” and this is what it’s referring to. With the right content, the end user will not only stay on the website and want to read more and visit other pages of the website, but it will keep them coming back for more. Websites with good content also develop referrals from their loyal users. Meaning that many of the end users will either tell their friends, mention them in their own blogs and social media, which creates buzz, and helps to drive more traffic to your website. Continue reading
It’s the Friday before Christmas, so we thought this blog post should be a ‘Fun For All’ to enjoy! As most of us have seen, videos are taking the internet by storm. We have come across a video we would like to share with you. It is a commercial that was only shown in certain countries, but it is hilarious! Some will get it at first, and others may not. But once you do, you will probably share it with others like we are. Enjoy and have a wonderful Christmas!
One of the most important things about a website is the product or service descriptions. You may have heard the saying “content is king” and it absolutely is when it comes to product descriptions. The descriptions are a major factor in helping your website rank high on search engines, so it is critical to create them to benefit your website. Some companies will add product descriptions that are straight from the manufacturer’s description or give a generic service description, but this won’t help your website rank or help with sales or making the phone ring. So today’s blog will discuss the Top 3 Dos and Don’ts of product descriptions. Continue reading
Before starting your business, it is important to become accustomed to market research. It will not only pave the road for the direction you need to take your business, but you will be conducting ongoing market research for the life of your business. This blog will break down what types of things you will need to conduct research on. So let’s get started! Continue reading
Some say marketing is an art. Others say it’s a science. So which is it? Well, it’s both! From an art stand point, marketers find creative ways to communicate a brand. On the other hand, marketing is a science because it involves never-ending research, trial and error, and analysis. This blog won’t teach you how to become a marketing expert, that will only take time and experience. Instead, this blog will teach you the basics of what you need to know from a marketing standpoint to help your business succeed. Continue reading
Business name created…. check. Logo designed…. check. Slogan written…check. So what’s next on the to-do list for a new start-up? Writing the mission statement of the company. The mission statement is not only a tool to use when marketing, but also sets the foundation of what the company represents and the purpose of it. The mission statement will help to determine the goals of the company, where the company needs to go, how it will get there, and why it exists.
Once the company name has been established, the next step is to design a logo. A logo is just as important as the business name. The logo will represent your company visually and is the start of your brand recognition to your customers. For example, take a look at the cluster of logos below: