Some say marketing is an art. Others say it’s a science. So which is it? Well, it’s both! From an art stand point, marketers find creative ways to communicate a brand. On the other hand, marketing is a science because it involves never-ending research, trial and error, and analysis. This blog won’t teach you how to become a marketing expert, that will only take time and experience. Instead, this blog will teach you the basics of what you need to know from a marketing standpoint to help your business succeed. Continue reading
The prototype phase of a website is important and a key part of its development. This information is mainly for companies launching a new website and should be helpful for any size company. Continue reading
Business name created…. check. Logo designed…. check. Slogan written…check. So what’s next on the to-do list for a new start-up? Writing the mission statement of the company. The mission statement is not only a tool to use when marketing, but also sets the foundation of what the company represents and the purpose of it. The mission statement will help to determine the goals of the company, where the company needs to go, how it will get there, and why it exists.
So you either have a website, want a website, or need to develop your website so it generates leads for your company. Technology is a beautiful thing. Especially if used correctly, it can be a powerful tool. It creates automation, a collection of data, and last but not least, creates new industry. Prime example is the internet which has taken the world by storm. Continue reading
Once the company name has been established, the next step is to design a logo. A logo is just as important as the business name. The logo will represent your company visually and is the start of your brand recognition to your customers. For example, take a look at the cluster of logos below:
Picking a business name can be a challenge, but is a very important step when creating a company. We suggest considering the following criteria when doing so:
- Keep it short and simple, so it is easy to remember.
- Easy to spell
- Easy to pronounce
- Name should be relevant to the industry.
- If you can, try to make it catchy.
Did you know the internet is old school?
Well, I guess you can call the fax machine the grandfather of the internet, but the machine is an old school way of transferring files cheaply across the world. This is exactly what the internet does for us today. The internet is a means of people communicating instantaneously. Continue reading