Marketing 101

Some say marketing is an art. Others say it’s a science. So which is it? Well, it’s both! From an art stand point, marketers find creative ways to communicate a brand. On the other hand, marketing is a science because it involves never-ending research, trial and error, and analysis. This blog won’t teach you how to become a marketing expert, that will only take time and experience. Instead, this blog will teach you the basics of what you need to know from a marketing standpoint to help your business succeed. Continue reading

Writing a Mission Statement

Business name created…. check. Logo designed…. check. Slogan written…check. So what’s next on the to-do list for a new start-up? Writing the mission statement of the company. The mission statement is not only a tool to use when marketing, but also sets the foundation of what the company represents and the purpose of it. The mission statement will help to determine the goals of the company, where the company needs to go, how it will get there, and why it exists.

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Developing a Website 101

website development

So you either have a website, want a website, or need to develop your website so it generates leads for your company.  Technology is a beautiful thing. Especially if used correctly, it can be a powerful tool.  It creates automation, a collection of data, and last but not least, creates new industry.  Prime example is the internet which has taken the world by storm. Continue reading

How to Pick a Business Name

Picking a business name can be a challenge, but is a very important step when creating a company.  We suggest considering the following criteria when doing so:

  • Keep it short and simple, so it is easy to remember.
  • Easy to spell
  • Easy to pronounce
  • Name should be relevant to the industry.
  • If you can, try to make it catchy.

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Grandfather of the Internet

Fax Machine

Did you know the internet is old school?

Well, I guess you can call the fax machine the grandfather of the internet, but the machine is an old school way of transferring files cheaply across the world.   This is exactly what the internet does for us today.  The internet is a means of people communicating instantaneously. Continue reading